Three Tips for Creating a Web Series that Will Get You Industry Attention

The awesome new web series school Creator Up invited me to participate in their Google Hangout today with talent manager and producer Amit Samuel.  During the hour long hang out, Samuel discussed three tips for creating a web series that will get you industry attention. They were pretty smart things to think about before you start out, so I wanted to share them with you.

Until recently, to become a star in Hollywood you either needed to be super hot, super connected, or super super lucky.  Talent was in there somewhere, but it was by no means the deciding factor.  Now, in the age of YouTube, there’s a new way to go from a nobody to Hollywood’s hottest commodity.  Don’t get me wrong, there’s still a lot of luck involved and being ridiculously hot or connected is always going to help, but here’s a summary of Amit Samuel three tips:

#1 Make something deeply personal to you.  Audiences, producers, directors, and agents aren’t going to seek you out if it’s something anyone could have made.  The closer you are to the material, the more specific it will be and therefore the most interesting.  Unlike TV, you don’t need to get 40,000,000  viewers.  You only need 10,000-15,000 devoted fans who are also obsessed with your subject or relate to you.  If you love cheese, make a web series about cheese and it will be infinitely better than if you made it about something you thought was more ‘relatable’.

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Corey Moss – VP of Digital Entertainment at Principato-Young

Corey Moss, VP of Digital Entertainment at production/ management mogul Principato-Young talks with me about creating and selling content for the web including their latest series Game Shop.

How did you end up with the bad ass gig of VP of Digital for Principato-Young, and what is that exactly?

I came up through MTV news, so I had background of creating short form low-budget content. After that I worked at Yahoo for about three years, where I developed web shows. The business changed while I was there and brands began defining the content we created.  It started that we would create content then a brand would come on to finance and sort of stick their logo on there. But when brands started coming to us with shows they wanted made and driving the creative side, I didn’t see that as being a successful business or a business I wanted to be a part of.

My belief is that to make great digital content, you have to have the talent drive the project. Soon after that, I was lucky enough to be introduced to Peter and Paul the founders of Principato-Young and launched their digital division.  I work with all of our clients: actors, writers, sketch groups etc. to create content. We take that content out and find it homes and financing in the digital space, then we produce it.

“To make great digital content, you have to have the talent drive the project.”

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